Emma Coates Exits England U23 Post to Become Head Coach at National Women's Soccer League's Bay FC
In a significant career move, Emma Coates has stepped down from the England Women’s Under-23 national team to take over as head coach for NWSL franchise Bay FC.
Transition Stateside
She takes over from Albertin Montoya, who guided the California club during its debut two seasons in the premier American league. Montoya announced in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.
“I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has helped shape me both on and off the pitch. Now, I feel ready and excited to push myself in a fresh challenge.”
Coaching Pedigree
Since taking charge in 2023, Coates managed the England U23s through matches including a narrow win over Norway in the European U23 League and a 4-2 friendly defeat to the United States. She will be joined to America is her England assistant, Gemma Davies, a former Aston Villa manager in the WSL.
Kay Cossington, a one-time Football Association technical lead, spoke highly of Coates's credentials: “Coates is an superb manager, but she also has a demonstrated history of elevating athletes to compete at the highest levels.”
“Coates excels at leading of people and culture and has the tactical philosophy we were looking for,” she continued.
Club Context
The California side experienced a rollercoaster start to its NWSL existence, finishing in seventh place and losing in the playoffs in its inaugural campaign before struggling to a near-bottom placement in 2025.
The Football Association's new technical lead, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their service and extend our best wishes with their next chapter. Emma, with Gemma, has played a crucial part in fortifying the pipeline between the WU23s and the senior squad.”
“Their work has directly impacted the development of many young players who have earned call-ups to senior Lionesses,” he added.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates has overseen the advancement of several players to the England senior side, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
The search for successors to fill the roles is now underway, with the aim to continue the development of the youth national team in the seasons ahead.
